"Petrol Station Networks: Marketing, Planning and Development" - international workshop. 28 - 29 January 2008, Almaty, Kazakhstan

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This workshop gives deep understanding of refueling business’ nature and provides the detailed analysis of the main factors which plays important role in developing successful, profitable and attractive for clients’ petrol stations chains. The workshop highly recommended for managers of oil companies responsible for petrol retailing development as well as for individual businessmen, owners of petrol stations. The next questions will be analyzed in the workshop:              

• Defining of business strategy, petrol station brand development
• Major players and market segmentation: competitors, agents, dealers and consumers
• Pricing, price wars on competitions
• Role of technologies in petrol retailing
• Effectiveness of petrol station location, logistics

Theoretical information will be used in practical business games “The Petrowars” and  “The Petro Design”.

ATTENTION! Every third company’s representative is entitled to 30% discount. Invite your colleagues for the event and receive additional 10% discount!